This
week I read the last lecture from Randy Pausch given at Carnegie Mellon in
September 2007. The title of the lecture was Really Achieving your
Childhood Dreams. I had never heard of Randy Pausch before I read the lecture,
but I was so impressed with his determination to follow thru on his childhood
dreams. The way he spoke about achieving many of his childhood dreams was
inspiring. It got me thinking about how different Randy is from most
people. I think most of us decide that our childhood dreams are just
that...a dream to wake up from. We end up not pursuing them and
forgetting about them completely. I had to spend a lot of time trying to
remember what my dreams were as a child. Randy on the other hand kept his
dreams foremost in his mind and when the opportunity came up, he jumped at the
chance to achieve it. Most of his achievements involved asking the right
people for help. I think most people want to help you if they can.
If they can't help, they usually tell you who can help. Dreaming is very important because it shows
us endless possibilities. If look at successful people in history, they all
dream big to accomplish their goals. One
of my childhood dreams was to be a backup dancer on In Living Color. Although I never danced, or even took
lessons to learn how to dance, I would daydream of dancing on stage during a
live show. At this point in my life I
will never dance onscreen, but I could still take lessons and be the best that
I can be. Who knows maybe I could audition
for a geriatric breakdance show! After reading
about Randy I decided that it’s never too late to start your goals. Time marches on, what we chose to do with it
is up to us.
Everyone wants a good ROI (return on investment), but what does that mean to the laymen? If you run a small business you want to get as much profit out of the business as you honestly can. So if you sell hot cocoa for $1.00 a cup, the cost of the cup, cocoa, and advertising should cost less than $1.00 per cup to make a profit. Now this is where the strategy comes into play. Let's say that you can get the cups for .50 cents each normally, but if you buy 1000 cups you can get them for .30 cents each. Your business savvy would come into play to determine if you can sell 1000 cups of cocoa, and if you have all the other supplies to make that happen. If it is worth your while to buy the 1000 then it could save you money in the long run. If you can only sell 100 cups, then you have overspent and you will be getting a smaller ROI that if you had only purchased 100 for .50 cents. When factoring the optimization of advertising online you need to c...
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