I sat down with my kids last night and gave them the talk. You know the one...I started out asking them what they knew about SEO and how to get your keywords to show up on a search. I took my computer to them and showed them some data I gathered from Google Analytics and asked them to help me interpret the data. After reading up on SEO and Landing pages this week I decided to tweak my keywords a bit and make some changes to my website. First, I changed the title of my photos to include some keywords. Second, I added some keywords to my landing page so that the customer would know they came to the right website. I want to watch these changes for a couple of days and see what the net result is.
Everyone wants a good ROI (return on investment), but what does that mean to the laymen? If you run a small business you want to get as much profit out of the business as you honestly can. So if you sell hot cocoa for $1.00 a cup, the cost of the cup, cocoa, and advertising should cost less than $1.00 per cup to make a profit. Now this is where the strategy comes into play. Let's say that you can get the cups for .50 cents each normally, but if you buy 1000 cups you can get them for .30 cents each. Your business savvy would come into play to determine if you can sell 1000 cups of cocoa, and if you have all the other supplies to make that happen. If it is worth your while to buy the 1000 then it could save you money in the long run. If you can only sell 100 cups, then you have overspent and you will be getting a smaller ROI that if you had only purchased 100 for .50 cents. When factoring the optimization of advertising online you need to c...
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