I spoke with a friend about her childhood memories and she shared this story with me. Her parents owned an ice cream parlor and every night after closing they would add up all the earnings for the day. Every night she would hear her parents talking about how they were barely making ends meet. She heard this for so many years, that as an adult she never wanted to own a business because it lacked security and she feared she would follow in her parents footsteps. Our perceptions about money shape who we are. When thinking about money ask yourself, where did this thought stem from? How does it help me on my journey? How does having money help others? If you can honestly examine these questions you are on the right track.
So really, what does it take to run a successful online business? I have been pondering this question for a few days now as I work through my ads for my campaign online. I think you need to have some basic tech skills, and you need to know how to make your ad stand out above the rest. In the video I watched this week they suggested making each letter in your ad a capital. While this goes against everything I learned in 2nd grade English class, I think it came in handy for the ad building. Not only did it make my ad stand out, but it was pretty easy to read. I also put a few keywords into my ad so that it would trigger the Adword coding and get me to the top of the search. Now I am ready to launch my first ad campaign.
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