I am grateful for so many things in my life. I think about how blessed I am and I still can't believe that I have been given so much. I live in a remarkable country that is free, and I am allowed to choose where to work, who to marry, and where to live. I am grateful for my family. They are entrepreneurs and work hard every day. I have learned the value of the dollar, and also how much work goes into owning your own business. I am grateful for my husband. He has the ability to see a goal and make it happen. He is really good a organizing and motivating me for the better. I am grateful for my kids, they keep me waking up every morning wanting to take on the day. I am grateful for school and having a clear mind ready to learn. I am grateful for my church, it is amazing that you can come into a church after a move to a different state and still feel right at home there.
Everyone wants a good ROI (return on investment), but what does that mean to the laymen? If you run a small business you want to get as much profit out of the business as you honestly can. So if you sell hot cocoa for $1.00 a cup, the cost of the cup, cocoa, and advertising should cost less than $1.00 per cup to make a profit. Now this is where the strategy comes into play. Let's say that you can get the cups for .50 cents each normally, but if you buy 1000 cups you can get them for .30 cents each. Your business savvy would come into play to determine if you can sell 1000 cups of cocoa, and if you have all the other supplies to make that happen. If it is worth your while to buy the 1000 then it could save you money in the long run. If you can only sell 100 cups, then you have overspent and you will be getting a smaller ROI that if you had only purchased 100 for .50 cents. When factoring the optimization of advertising online you need to c...
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