This week I have learned how to add a PayPal button onto my website. I can choose different options for the purchase button, such as buy now, add to cart, donate etc. PayPal does all the coding for you and you just copy and paste the code onto your web page. After reviewing the option I have decided to include the prices for three different sizes, small, medium, large. I also decided on set phrases that the customer can choose to be written on the sign. I will limit the phrases to three or four options. My concerns about accepting credit cards are; how will I know when to ship the merchandise? What happens if the customer pays with a stolen credit card? How do I refund money back to the customer if the return the item? Also what happens if the customer is shady and disputes the charges after receiving the goods? I didn't know that so many questions could come up in regards to accepting credit cards for the business.
Everyone wants a good ROI (return on investment), but what does that mean to the laymen? If you run a small business you want to get as much profit out of the business as you honestly can. So if you sell hot cocoa for $1.00 a cup, the cost of the cup, cocoa, and advertising should cost less than $1.00 per cup to make a profit. Now this is where the strategy comes into play. Let's say that you can get the cups for .50 cents each normally, but if you buy 1000 cups you can get them for .30 cents each. Your business savvy would come into play to determine if you can sell 1000 cups of cocoa, and if you have all the other supplies to make that happen. If it is worth your while to buy the 1000 then it could save you money in the long run. If you can only sell 100 cups, then you have overspent and you will be getting a smaller ROI that if you had only purchased 100 for .50 cents. When factoring the optimization of advertising online you need to c...
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