This week I have learned how to add a PayPal button onto my website. I can choose different options for the purchase button, such as buy now, add to cart, donate etc. PayPal does all the coding for you and you just copy and paste the code onto your web page. After reviewing the option I have decided to include the prices for three different sizes, small, medium, large. I also decided on set phrases that the customer can choose to be written on the sign. I will limit the phrases to three or four options. My concerns about accepting credit cards are; how will I know when to ship the merchandise? What happens if the customer pays with a stolen credit card? How do I refund money back to the customer if the return the item? Also what happens if the customer is shady and disputes the charges after receiving the goods? I didn't know that so many questions could come up in regards to accepting credit cards for the business.
So really, what does it take to run a successful online business? I have been pondering this question for a few days now as I work through my ads for my campaign online. I think you need to have some basic tech skills, and you need to know how to make your ad stand out above the rest. In the video I watched this week they suggested making each letter in your ad a capital. While this goes against everything I learned in 2nd grade English class, I think it came in handy for the ad building. Not only did it make my ad stand out, but it was pretty easy to read. I also put a few keywords into my ad so that it would trigger the Adword coding and get me to the top of the search. Now I am ready to launch my first ad campaign.
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