I have been learning about the wonderful world of Google for weeks now and I have determined that they have quite amazing things happening over there. This week I learned that you can check your quality score in regard to the keywords you place in your advertising on Google. This quality score lets you know if you are reaching your target market or if your information is not relevant enough. If you score higher than a seven on your advertising you are right where you want to be in regard to your target market and advertisements. If you score below a five you have some relevance issues that need correcting at once. Sometimes you have too many generic keywords and the marketing plan is too broad. If this happens to your business you need to get more relevant content to help you succeed in advertising on Google. Once you choose more relevant words your score will improve.
So really, what does it take to run a successful online business? I have been pondering this question for a few days now as I work through my ads for my campaign online. I think you need to have some basic tech skills, and you need to know how to make your ad stand out above the rest. In the video I watched this week they suggested making each letter in your ad a capital. While this goes against everything I learned in 2nd grade English class, I think it came in handy for the ad building. Not only did it make my ad stand out, but it was pretty easy to read. I also put a few keywords into my ad so that it would trigger the Adword coding and get me to the top of the search. Now I am ready to launch my first ad campaign.
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