Skip to main content

Relevance and Quality Score

I have been learning about the wonderful world of Google for weeks now and I have determined that they have quite amazing things happening over there.  This week I learned that you can check your quality score in regard to the keywords you place in your advertising on Google.  This quality score lets you know if you are reaching your target market or if your information is not relevant enough.  If you score higher than a seven on your advertising you are right where you want to be in regard to your target market and advertisements.  If you score below a five you have some relevance issues that need correcting at once.  Sometimes you have too many generic keywords and the marketing plan is too broad.  If this happens to your business you need to get more relevant content to help you succeed in advertising on Google.  Once you choose more relevant words your score will improve.   

Comments

Post a Comment

Popular posts from this blog

Disciple Leadership

I have been thinking about what it means to have disciple leadership.  When I think about the purpose of our life here on earth, I think about how that applies to leadership.  If we are supposed to be here to learn and grow, how do we lead others to help them on their journey?  The first thing is to be a good example.  I need to run my business, and life in such a way that I won't be embarrassed to share it with others.  My company needs to have trustworthy, honest people and I cannot allow any measure of dishonesty or corruption at all.  My personal life needs to be one that draws people to the gospel.   
Post a Comment
Read more

ROI and Optimizing Ads

Everyone wants a good ROI (return on investment), but what does that mean to the laymen?  If you run a small business you want to get as much profit out of the business as you honestly can.  So if you sell hot cocoa for $1.00 a cup, the cost of the cup, cocoa, and advertising should cost less than $1.00 per cup to make a profit.  Now this is where the strategy comes into play.  Let's say that you can get the cups for .50 cents each normally, but if you buy 1000 cups you can get them for .30 cents each.  Your business savvy would come into play to determine if you can sell 1000 cups of cocoa, and if you have all the other supplies to make that happen.  If it is worth your while to buy the 1000 then it could save you money in the long run.  If you can only sell 100 cups, then you have overspent and you will be getting a smaller ROI that if you had only purchased 100 for .50 cents.  When factoring the optimization of advertising online you need to c...
Post a Comment
Read more

Our Perception

I spoke with a friend about her childhood memories and she shared this story with me.  Her parents owned an ice cream parlor and every night after closing they would add up all the earnings for the day.  Every night she would hear her parents talking about how they were barely making ends meet.  She heard this for so many years, that as an adult she never wanted to own a business because it lacked security and she feared she would follow in her parents footsteps.  Our perceptions about money shape who we are.  When thinking about money ask yourself, where did this thought stem from? How does it help me on my journey?  How does having money help others?  If you can honestly examine these questions you are on the right track.
Post a Comment
Read more