Relevance and Quality Score

I have been learning about the wonderful world of Google for weeks now and I have determined that they have quite amazing things happening over there.  This week I learned that you can check your quality score in regard to the keywords you place in your advertising on Google.  This quality score lets you know if you are reaching your target market or if your information is not relevant enough.  If you score higher than a seven on your advertising you are right where you want to be in regard to your target market and advertisements.  If you score below a five you have some relevance issues that need correcting at once.  Sometimes you have too many generic keywords and the marketing plan is too broad.  If this happens to your business you need to get more relevant content to help you succeed in advertising on Google.  Once you choose more relevant words your score will improve.