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The case of the keyword search

Once there was a small business that wanted to sell online.  The owner of the small business didn't know how to get customers to purchase her amazing product so she researched it...online.  What she found was information overload.  It would seem that to have an effective advertising campaign you need specific keywords that help your customers find your website.  But they can't just be any old keywords.  They have to be specific enough to link people to you, and broad enough not to let anyone fall through the cracks.  If the business owner can manage this small task, then she will make a million by Monday and it will rain gumdrops from the sky. Now off to brainstorm keywords that could make or break me.  Wish me luck.         

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