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What does it take to run a successful online business?

So really, what does it take to run a successful online business?  I have been pondering this question for a few days now as I work through my ads for my campaign online.  I think you need to have some basic tech skills, and you need to know how to make your ad stand out above the rest.  In the video I watched this week they suggested making each letter in your ad a capital. While this goes against everything I learned in 2nd grade English class, I think it came in handy for the ad building.  Not only did it make my ad stand out, but it was pretty easy to read.  I also put a few keywords into my ad so that it would trigger the Adword coding and get me to the top of the search.  Now I am ready to launch my first ad campaign.     

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