Skip to main content

The end of the semester and the beginning of a better web business

Link building is critical for web businesses.  The way it works is something like this.  The business owner finds a business that compliments their own business and they agree to advertise or "link" each others business to get better ad space on Google.  Or someone on Facebook or any other social media site likes your product and decides to blast the link over their page to everyone they know.  This give you automatic exposure to many more clients then you could get on your own.  Also with the referrals from friends and customers people tend to trust your site, and products more than without those endorsements.  Linking is the way to get business done in 2019.  Also with Google Analytics you can monitor your flow of traffic to your site, and really see what links are getting clicked and how many sales are coming from the links.       

Comments

Popular posts from this blog

ROI and Optimizing Ads

Everyone wants a good ROI (return on investment), but what does that mean to the laymen?  If you run a small business you want to get as much profit out of the business as you honestly can.  So if you sell hot cocoa for $1.00 a cup, the cost of the cup, cocoa, and advertising should cost less than $1.00 per cup to make a profit.  Now this is where the strategy comes into play.  Let's say that you can get the cups for .50 cents each normally, but if you buy 1000 cups you can get them for .30 cents each.  Your business savvy would come into play to determine if you can sell 1000 cups of cocoa, and if you have all the other supplies to make that happen.  If it is worth your while to buy the 1000 then it could save you money in the long run.  If you can only sell 100 cups, then you have overspent and you will be getting a smaller ROI that if you had only purchased 100 for .50 cents.  When factoring the optimization of advertising online you need to c...

Disciple Leadership

I have been thinking about what it means to have disciple leadership.  When I think about the purpose of our life here on earth, I think about how that applies to leadership.  If we are supposed to be here to learn and grow, how do we lead others to help them on their journey?  The first thing is to be a good example.  I need to run my business, and life in such a way that I won't be embarrassed to share it with others.  My company needs to have trustworthy, honest people and I cannot allow any measure of dishonesty or corruption at all.  My personal life needs to be one that draws people to the gospel.   

The SEO talk

I sat down with my kids last night and gave them the talk.  You know the one...I started out asking them what they knew about SEO and how to get your keywords to show up on a search.  I took my computer to them and showed them some data I gathered from Google Analytics and asked them to help me interpret the data.  After reading up on SEO and Landing pages this week I decided to tweak my keywords a bit and make some changes to my website.  First, I changed the title of my photos to include some keywords.  Second, I added some keywords to my landing page so that the customer would know they came to the right website.  I want to watch these changes for a couple of days and see what the net result is.