Link building is critical for web businesses. The way it works is something like this. The business owner finds a business that compliments their own business and they agree to advertise or "link" each others business to get better ad space on Google. Or someone on Facebook or any other social media site likes your product and decides to blast the link over their page to everyone they know. This give you automatic exposure to many more clients then you could get on your own. Also with the referrals from friends and customers people tend to trust your site, and products more than without those endorsements. Linking is the way to get business done in 2019. Also with Google Analytics you can monitor your flow of traffic to your site, and really see what links are getting clicked and how many sales are coming from the links.
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