Link building is critical for web businesses. The way it works is something like this. The business owner finds a business that compliments their own business and they agree to advertise or "link" each others business to get better ad space on Google. Or someone on Facebook or any other social media site likes your product and decides to blast the link over their page to everyone they know. This give you automatic exposure to many more clients then you could get on your own. Also with the referrals from friends and customers people tend to trust your site, and products more than without those endorsements. Linking is the way to get business done in 2019. Also with Google Analytics you can monitor your flow of traffic to your site, and really see what links are getting clicked and how many sales are coming from the links.
Everyone wants a good ROI (return on investment), but what does that mean to the laymen? If you run a small business you want to get as much profit out of the business as you honestly can. So if you sell hot cocoa for $1.00 a cup, the cost of the cup, cocoa, and advertising should cost less than $1.00 per cup to make a profit. Now this is where the strategy comes into play. Let's say that you can get the cups for .50 cents each normally, but if you buy 1000 cups you can get them for .30 cents each. Your business savvy would come into play to determine if you can sell 1000 cups of cocoa, and if you have all the other supplies to make that happen. If it is worth your while to buy the 1000 then it could save you money in the long run. If you can only sell 100 cups, then you have overspent and you will be getting a smaller ROI that if you had only purchased 100 for .50 cents. When factoring the optimization of advertising online you need to c...
Comments
Post a Comment